I help early-stage and growth startups in the USA & UK build their first product or replace their MVP with something that can actually scale — without the overhead of a full development team.
Most developers optimise for clean code. I optimise for shipping — because for a startup, getting something in front of users beats perfect architecture every time. But I also know that shortcuts compound, so I build with enough structure that you don't have to rewrite everything when you hit scale.
I've worked with pre-seed, seed, and Series A startups across the USA & UK. I understand the trade-offs, the pressure, and the pivots. I can move as fast as you need me to — without leaving you with a codebase full of technical debt.
Focused scope, ruthless prioritisation, and a bias towards getting something real in front of users.
Clean architecture that lets you add features, pivot, and scale without starting from scratch.
Frontend, backend, database, deployment — I own the full stack so you don't need to manage multiple freelancers.
I'll tell you when I'm cutting a corner and why — and what it will cost to fix it later. No hidden surprises.
"Alex built our entire SaaS platform in 8 weeks. The code quality is exceptional — other developers we've worked with since have all commented on how clean and well-structured it is."
Slow, fragile MVPs are normal — but there's a point where they actively prevent growth. I audit what you have and either fix the critical issues or plan a strategic rebuild so you don't have to throw away everything.
A full in-house team can cost $400K+/yr before you have a product. Working with me gives you senior-level full-stack capability at a fraction of the cost, with no hiring overhead.
I work in 2-week sprints with demos at the end of each cycle. You see real progress every fortnight — not a big reveal at the end of a long engagement.
A solid SaaS MVP — with auth, user dashboard, core features, Stripe billing, and production deployment — typically costs $8,000–$15,000 depending on complexity. Book a call and I'll give you a precise estimate based on what you want to build.
I charge fees rather than equity. I'm open to discussing reduced fees + equity arrangements for the right opportunity, but my default engagement is straightforward project-based or retainer pricing.
Pivots happen — I build with this in mind. I'll be upfront about which changes affect the timeline and cost, and which are small enough to absorb. I've helped multiple startups navigate significant pivots without full rebuilds.
Yes. I've helped startups polish their products specifically for investor demos — prioritising the critical user flows, ensuring performance is solid, and making the product look and feel like a funded company's product even at MVP stage.