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Core Web Vitals
LCP, CLS, INP — the Google ranking signals that most sites fail. I diagnose exactly what's slowing your scores and fix it at the code level. Not band-aids, real fixes.
Most SEO agencies focus on content and links. I fix the technical foundation that lets content and links actually work — Core Web Vitals, crawlability, structured data, and site architecture that search engines love.
Unlike most SEO agencies, I don't just run automated reports. I dig deep into your site's technical architecture and fix what's actually holding you back in Google.
LCP, CLS, INP — the Google ranking signals that most sites fail. I diagnose exactly what's slowing your scores and fix it at the code level. Not band-aids, real fixes.
Crawl errors, redirect chains, orphan pages, canonical issues, and indexation blocks that stop Google from properly reading and ranking your site.
Internal linking strategy, URL structure, silo architecture, and breadcrumbs — structural signals that tell Google what your most important content is.
JSON-LD for Person, Organization, Service, FAQ, Article, Product, and Review schemas. Rich snippets that increase click-through rates from search results.
Google is mobile-first. I audit and fix mobile usability issues, touch targets, font readability, and responsive layout problems that cost you rankings.
Correct regional targeting with hreflang tags, regional keyword variants, and geotargeting settings in Search Console for both US and UK audiences.
UrbanKicks had a Shopify store loading in 4.2 seconds, a Lighthouse score of 38, and zero page-1 rankings for their target keywords despite strong products and good content.
Over 12 weeks, I rebuilt their theme with performance as the primary constraint, implemented a full technical SEO strategy, and optimised every product and collection page.
Lazy loading, image optimisation, critical CSS inlining, and removed render-blocking scripts.
Product schema, collection page optimisation, and technical crawlability fixes.
More traffic + better conversion from faster site = dramatic revenue growth within 6 months.
"Our store went from page 4 to page 1 within 4 months. Sales doubled. Alex's technical SEO knowledge is exceptional — he explains everything clearly too."
Technical fixes can be implemented quickly, but ranking improvements typically show within 4–12 weeks of fixes going live. Significant traffic increases usually come 3–6 months after a full technical overhaul. SEO compounds over time — the earlier you start, the better.
Regular SEO focuses on content and link building. Technical SEO is about the underlying code, server configuration, and site architecture. Both matter, but technical SEO is the foundation. As a developer, I fix issues at the code level, not just with plugins.
Yes. USA and UK SEO share the same technical foundation but differ on hreflang tags for regional targeting, spelling and currency differences, and keyword volume variations between markets. I account for all of these in my technical setup.
All three. Each platform has specific SEO quirks — Shopify has duplicate content issues out of the box, WordPress needs careful plugin and caching management, custom sites offer the most control. I know the idiosyncrasies of all three and fix them correctly.