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Custom Theme Development
Bespoke Shopify themes built from scratch or from a base theme — designed for your brand identity and optimised for mobile, speed, and conversion from line one of code.
Custom Shopify themes, apps, and integrations that turn your store into a high-converting ecommerce machine. No generic templates — everything built for your brand, your audience, and your goals.
Bespoke Shopify themes built from scratch or from a base theme — designed for your brand identity and optimised for mobile, speed, and conversion from line one of code.
Custom private apps and public Shopify apps. Whether you need a bespoke loyalty program, a custom checkout experience, or a B2B wholesale portal — I build it.
Most Shopify stores score below 50 on Lighthouse. I get them to 80–95. Faster stores rank better, bounce less, and convert more — measurably, every time.
Fix Shopify's out-of-the-box SEO problems — duplicate content, canonical issues, slow pages, missing schema — and build an organic traffic engine that compounds over time.
Full Shopify SEO →Product pages, collection pages, cart, checkout — every step of the funnel audited and optimised. Small CRO wins compound into significant revenue lifts.
Shopify Plus, ERP/WMS integrations, platform migrations from WooCommerce, Magento, or BigCommerce — all handled with zero downtime and full data integrity.
"Alex didn't just fix our slow Shopify store — he transformed it. We went from a 4-second load time to under a second, and our conversion rate jumped immediately. Incredible work."
"Our store was previously converting at 1.2%. After Alex rebuilt the product pages and optimised the checkout flow, we're consistently at 4.8%. That's a life-changing difference for our business."
"Alex built our entire wholesale B2B Shopify portal. It handles complex pricing rules, volume discounts, and customer-specific catalogues. Exactly what we needed and couldn't find a ready-made app to do."
Yes. I build custom Shopify themes from scratch — not starting from a $300 theme and tweaking it. Your store will look and perform exactly how you need it to, with full brand alignment and none of the bloat that pre-made themes carry.
Yes. I have experience with Shopify Plus-specific features including Scripts, Launchpad, Checkout Extensibility, B2B features, and the Shopify Plus Partner API.
Yes. I've done full migrations from WooCommerce, Magento, BigCommerce, and custom platforms to Shopify. This includes products, collections, customers, orders, metafields, and URL redirects to preserve SEO rankings.
A custom theme typically takes 4–6 weeks. A full store with custom apps and integrations takes 8–14 weeks. Speed optimisation alone can be done in 1–2 weeks and delivers measurable results immediately.